TCC Podcast #151: The Power of Events with Patsy Kenney

Marketing strategist and event planner, Patsy Kenney, is our guest for the 151st episode of The Copywriter Club Podcast. Patsy is wrapping up a couple of transitions in her business, including combining her event planning business into an agency with two of her best friends. We asked Patsy about all the changes in her life and… •  how Patsy became a brand and event specialist •  all the things someone needs to know to be an event planner •  how to think about the purpose of your event to magnify your ripple effect •  Patsy’s 4P process for event planning •  the power of being intentional about everything at an event •  how to foster more connection at an event (what we try to do at TCCIRL) •  the part that branding and marketing play in your event •  when copywriters should consider holding their own events •  why retreats and personal gatherings are such a great opportunity •  the mistakes she’s seen others make with their events •  why she decided to fold her business into an agency with friends •  navigating business and growing when life throws you a setback •  what comes next for Patsy and her business(es) To hear the brilliant things Patsy shared about events and dealing with change, click the play button below, or download this episode to your favorite podcast app. Or scroll down for a full transcript.   The people and stuff we mentioned on the show: Nikki Groom The Good Life Project Seth Godin Vidyard AndCelebrate.com TheBrandingEdit.com Patsy’s Instagram Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground   Full Transcript: Rob:   What if you could hang out with seriously talented copywriters and other experts, ask them about their successes and failures, their work processes, and their habits, then steal an idea or two to inspire your own work? That’s what Kira and I do every week at The Copywriter Club Podcast. Kira:   You’re invited to join the club for episode 151 as we chat with branding and events strategist, Patsy Kenney, about celebrating something every day, what it’s like to start an agency with your best friends, how to know if you should have your own event, and what it takes to make an event successful. Welcome, Patsy. Rob:   Hey, Patsy. Patsy:            Hey, thank you both so much for having me. I’m really excited about this conversation. Kira:   Yes, we are excited, and we met … I was trying to trace it back,