Brand expert and one-woman SNL skit, Rachael Kay Albers is our guest for the 160th episode of The Copywriter Club Podcast. Fitting all the characters Rachael plays on her YouTube channel into the TCC studio wasn’t easy, but we managed. In addition to meeting several of the characters from her show (hey, Rachael’s mom and Brad!), we also talked about: • how she went from law school to business comedian and content writer • how Rachael found her first clients (it has to do with cam shafts and pepper spray) • going from small clients to internet sensation (wigs played a part) • what she did to grow her authority and get attention • how her internet show has helped her grow her business • the time required to produce a high-quality video show • the simplicity of her earlier shows and how she evolved as she got better • the different characters who show up on Rachael’s show • the truth about how comfortable Rachael is on every show • how to use comparison, exaggeration and specifics to be funny • brand strategy and what Rachael does for her clients • how she helps clients discover a brand that reflects who they really are • the questions to think through as you develop your own brand • the tools she uses to help her clients develop really good content • how she collaborates with the different people on her team • the other tactics she’s used to grow her business (besides the web show) • the mistakes copywriters are making when it comes to marketing We also talked about speaking on stage, the change she’s making to her business moving forward, and the future of copywriting. Want to hear it? Click the play button below or subscribe with your favorite podcast app. Prefer to read? Scroll down for a full transcript. The people and stuff we mentioned on the show: Upwork Awkward Marketing Laura Belgray Justin Blackman Comedians in Cars Getting Coffee Basecamp Dubsado Amy Porterfield’s Digital Course Academy Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground Full Transcript: Kira: What if you could hang out with seriously talented copywriters and other experts, ask them about their successes and failures, their work processes, and their habits, then steal an idea or two to inspire your own work? That’s what Rob and I do every week at The Copywriter Club Podcast...
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