Want to get better at copy? Copywriter and author, Glenn Fisher, joined us for the 164th episode of The Copywriter Club Podcast to talk about how he became a copywriter and how he rapidly improved his skills. Today, Glenn teaches other how to start and get better at copywriting on his podcast, in speeches, and in his book. We asked Glenn about: • how copywriting overtook his dream of becoming a bank manager • pitching everyone in London before finding his first job • what he learned from his early mentors that helped him most • Glenn’s process for finding (and testing out) a great idea • the difference between the UK and the USA when it comes to ideas • the lessons he took away from his Tony Robbins experience • whether or not copy and advertising can change a person’s beliefs • the no-secret, “secrets” Glenn has used to grow his skill set • what his business looks like and how he spends his time • the catalyst for writing his book and the process he followed • what he would do differently if he were rewriting his book again • what the book has done to build his credibility and why that’s NOT enough • what he struggles with in his business today • what he would do if he lost everything and had to start over from scratch • why other copywriters aren’t your competition We also asked Glenn about the future of copywriting and where marketing is headed right now. To hear this interview, click the play button below, or download the episode to your favorite podcast app. Or scroll down for a full transcript. The people and stuff we mentioned on the show: Agora Tony Robbins The End of America Alex Mandossian AWAI Proust The Art of the Click Mary Ellen Tribby Kate Toon All Good Copy Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground Full Transcript: Transcript is underway…
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