TCC Podcast #176: Behind the Scenes at TCCIRL with Elaine Wellman

Special Midweek Bonus Episode. TCCIRL is just around the corner, so we invited Event Strategist, Elaine Wellman, to join us for the 176th episode of The Copywriter Club Podcast. When we first published the podcast, we regularly posted two episodes a week. Now that’s a rarity… thanks to the behind the scenes info that Elaine shares about TCCIRL, we didn’t want to wait to publish this on.  We talked to Elaine about: •  the path she followed from public relations to coaching to event management •  how she landed her first solo event project and launched her business •  the mindset shifts needed to recognize when business isn’t working •  when you need to “go with the flow” at events and when you shouldn’t •  the different ways you can approach events (it doesn’t have to be big) •  doing the things in your business that others won’t do because they’re hard •  the truth about The Copywriter Club In Real Life •  the extra things that are truly unique about TCCIRL •  the stuff Elaine thinks we should be doing differently •  the difference between a great event and one that underwhelms •  how to get the right people to attend an event •  how to handle the stress of hosting or attending an event •  when you need to consider getting an event coordinator to help •  how to know whether the event coordinator you’re considering is the right one •  the food that VIP ticket holders will get to “experience” This one is a fun behind-the-scenes discussion of the planning of TCCIRL and the importance of events—you won’t want to miss it. Click the play button below, or scroll down for a full transcript. Or subscribe on iTunes or Stitcher so you never miss an episode.   The people and stuff we mentioned on the show: TCCIRL Copywriting Event Prerna Malik Publicis Why Events are Rocket Fuel for Your Business The Event Planning PDF The Event Retreat Leaders Lounge Elaine’s website Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground   Full Transcript: Rob:   This episode is brought to you by The Copywriter Club In Real Life, our live event in San Diego, March 12th through 14th. Get your tickets now at thecopywriterclub.com/tccirl. Kira:  What if you could hang out with seriously talented copywriters and other experts, ask them about their successes and failures, their work processes and their habit, then steal an idea or two to inspire your own work?