We don’t often have two guests join us in the studio, but this week is one of those exceptions. For this special “un-numbered’ episode, we’ve invited Rob Braddock and Conor Lynch to share how they become copywriters, what they’re doing differently in the financial niche, and how you can earn the opportunity for a paid gig ($7,500 plus royalties) to write a promo for WealthPress. You’ll want to listen to get the details. We also talked about: • how Rob Braddock accomplished his meteoric rise from prisoner to successful copywriter • the resources he used to learn direct response copywriter • Rob’s daily meditation practice • how easy it is to get your foot in the door wherever you want to work • how Conor Lynch got his first taste of copywriting at age 13 • the boring narrative arc in the biz-op niche that drove him to finance • how WealthPress became the fastest growing Financial publisher • the writing and approval process that helped Conor get promotions done faster • the importance of spectacle when it comes to getting attention • the process of building a hot list (and how WealthPress does it differently) • whether spectacle and video promotions will work in niches beside finance • why WealthPress is sponsoring the cocktail party at TCCIRL • how you can “win” an opportunity for a paid promotion with WealthPress Don’t skip this one, especially if you’ve ever dreamed of writing in the financial niche. Click the play button below, or scroll down for a full transcript. Or better yet, subscribe on iTunes or Stitcher so you never miss an episode. The people and stuff we mentioned on the show: WealthPress The Gary Halbert Letters Jake Hoffberg Joe Schriefer Evaldo Albuequeque Dan Kennedy Yanik Silver Russell Brunson Raging Bull Angel Publishing Trade Winds Bencivenga’s Marketing Bullets Joel Klettke Macallan M Contest Entries Go Here Kira’s website Rob’s website
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