In the 181st episode of The Copywriter Club Podcast, Kira and Rob talk about what happened at TCCIRL—the best event we’ve held yet. Several speakers stepped up at the last minute, others brought their A-game and shared ideas and stories that have changed the businesses of the 130+ copywriters who were there. We talk about: • the earthquake, the virus and the economic response to it • why we can’t afford to operate from a place of fear no matter what is going on • why TCCIRL felt “better” this year than in the past • the speakers who had less than 48 hours to get stage ready • a few of the speakers who really stood out to us • what Jasmine Star taught us about scaling a business • the hero’s journey and what marketers miss when they talk about it • some of the advice that came out of the panel discussions • how to think about branding from the standpoint of authenticity • the power of constraints to make us more creative • why its important to think about your role as a human asset, not just a copywriter • what you should do differently during a recession • why the Copywriter Think Tank is about and the transformation members see If you can’t get enough of what happened at TCCIRL or you want more information about The Copywriter Think Tank, click the play button below, or scroll down for a full transcript. The people and stuff we mentioned on the show: The Copywriter Think Tank TCCIRL Mike Kim Dana Malstaff Marcella Allison Ray Edwards Jasmine Star Jamie Jensen Tanya Geisler Linda Perry Lindsay Hotmire Justin Blackman Matt Hall Gin Walker Bond Halbert Stefan Georgi Sam Woods Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground Full Transcript:
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