Copywriter Allea Grummert is our guest for episode 199 of The Copywriter Club Podcast. Wait… are we really about to cross the 200 episode frontier? Yep, and Allea is the perfect guest to wrap up the last 100 episodes before we make a few changes to the format. We talked to Allea about her processes, her switch from blogging to copywriting, and how she’s made so much progress in the past year. Here’s the breakdown of what we covered: • the long road from personal finance blogger to copywriter • her best personal finance ideas for copywriters • why she waited so long to call herself a copywriter • how she finds clients today (a lot of them come from conferences) • the take-aways from Allea’s work as an implementer • her process for working with clients—the whole thing—start to finish • what she charges for her audits (and what makes them valuable) • the differences between the packages she offers to clients • how she structures the email sequences she writes • how she segments lists for her clients to be most effective • the CEO check-in and how it helps her grow her business • the hard stuff she’s dealt with as she’s grown • the things and people she’s invested in to take her business to the next level • her advice to “writers” who aren’t yet ready to call themselves “copywriters” • the advice from a friend that caused a panic attack • the mindset shifts she’s made over the past year to move forward • getting paid in advance for work that doesn’t start for a month or more • working with a VA and how to do it so the relationship works • her advice for list building and creating content for your list • her experience at TCCIRL in 2019 and 2020 The people and stuff we mentioned on the show: Notion Val Geisler TCCIRL Allea’s website Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground Full Transcript: Kira: This episode is brought to you by the Copywriter Underground, the place to find more than 20 templates, dozens of presentations on topics like copywriting and marketing your business, a community of successful writers who share ideas and leads, and the Copywriter Club newsletter mailed directly to your home every month. Learn more at thecopywriterunderground.com. Rob: What if you could hang out with seriously talented copywriters and other experts, ask them about their successes and failures, their work processes, and their habits, then steal an idea or two to inspire your own work? That’s what Kira and I do every week at the Copywriter Club Podcast. Kira: You’re invited to join the club for episode 199 as we chat with copywriter, Allea Grummert about email and why it’s such a powerful platform, which email sequences are most important and what they nee...
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