It’s time to celebrate… we’ve reached episode 200 of The Copywriter Club Podcast. This episode marks a tweak to our format and an update to the music we use. And to help us celebrate the changes—and our anniversary—we invited copywriter and marketing consultant Mike Kim to share his story and what he’s learned over the last several years of his career. Here’s a recap of what we covered: • how he went from marketer to blogger to copywriter • the importance of professional-grade production—spoiler: it’s not • the #1 thing you need in your content to get traction • simplifiers vs. multipliers (and where Mike, Rob and Kira fit in) • what he did to find his first clients and what he did next • the present-negative/future positive reason why he left a high-paying CMO role • the impact copywriting had on sales (when he was a CMO) • what Mike would do differently if he had to start over • his personal “code” for investing in coaching, courses and contractors • the big risks Mike has taken throughout his career (and the results) • why confidence is a sucker’s game and what you need instead • Mike’s “made it” moment where he realized things would be fine • the role mindset has played in his success—particularly his thoughts about money • Mike’s advice for raising your prices today—he calls it scope-creep insurance • his experience at TCCIRL as a speaker and attendee • the one thing he attributes his success to—this might not surprise you • his prediction for what will happen in the marketing world in the future Mike is a phenomenal copywriter (and human) and this interview is one you won’t want to miss. To hear it, click the button below. Or subscribe on iTunes or Stitcher… and soon on Spotify. And if you prefer reading, scroll down for a full transcript. The people and stuff we mentioned on the show: The Copywriter Accelerator Michael Hyatt AWAI Jeff Walker Think and Grow Rich by Napoleon Hill The Big Leap by Gay Hendricks Business Brilliant by Lewis Schiff Mike’s website Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground Intro Outro Full transcript: Transcript is underway.
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