One of the “options” for copywriters who don’t want to limit themselves to solely writing for clients is creating and promoting their own products. And for many of the copywriters who take this path, it’s very lucrative. Our guest for the 205th episode of The Copywriter Club Podcast is Justin Goff. Justin has created his own offers and in this interview he talks about how you can do the same thing. We also talked about: • how a gambling debt he couldn’t pay led to his first online product • his over-the-top reaction to his first ever online sale of $149 • what he learned working in the gaming niche (as a student) that still helps him today • the one thing you need to do to be a better copywriter • how he landed his first few clients as he got into copywriting • the terrible-horrible-no-good-very-bad-week that led to his first real success • how he came up with the Big Idea that launched a 23 million dollar business • reverse engineering a product to find your own Big Ideas • the ins and outs of partnerships and how to make one work • what he’s done to overcome his own money mindset issues • the only thing that matters when it comes to dialing in a successful offer • Justin’s advice for raising their prices—what he’s seen that almost always works • why he believes in masterminds and what he gets from them • the “have to apply” email trick that keeps his readers engaged and reading • what he learned about knowing your audience from Tinder dates during quarantine • how he guards his time to get more done • why he bothers to dress up whenever he’s around potential partners and clients • the future of copywriting and how to make sure you’re set up to take advantage We say this a lot, but this is another don’t-miss episode. To hear it, click the button below. Or subscribe wherever podcasts are available. Scroll down for links and a full transcript. The people and stuff we mentioned on the show: Patriot Greens Stefan Georgi No B.S. Wealth Attraction by Dan Kennedy Adam Bensman Sam Woods Justin’s website Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground Full Transcript: Transcript is underway…
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