Facebook ads are one of those copywriting deliverables that neither of us focus on in our business. But we want to know more. So we invited copywriter and Facebook Ad Specialist Sarah Sal to share what she knows about the dark arts of Facebook ads. Here’s what we talked about: • how Sarah went from math and IT to writing Facebook ads • the connections between the disciplines of math and copywriting • the basics you need to know about the algorithm to write Facebook ads • what elements (tactics) you should include when writing an ad • the resources she looks for before Sarah starts to write an ad • why you might want to encourage comments on your FB ads • some of the changes that have some to FB ads in the last couple of years • how she looks for the different angles that might appeal to readers • changing ads versus changing strategy • what Sarah has seen is the most effective kind of ad on FB • the investments she’s made in herself to make her more effective • how she structures her packages and why she doesn’t sign on for the long term • the mistakes she’s made along the way • what she’s done to land big clients—and how you can do it too • Sarah’s experience in The Copywriter Underground • cats To hear what Sarah shared—or the extra thoughts Kira and Rob added—click the button below. Or subscribe using your favorite podcast app. For a full transcript, just scroll down. ….. The people and stuff we mentioned on the show: Sarah’s TCC Blog Post The Copywriter Accelerator Laura Belgray Perry Marshall Hootesuite AdEspresso Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground Full Transcript: Transcript is underway…
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