On the 311th episode of The Copywriter Club Podcast, Peta O’Brien-Day joins the show to discuss… Politics. But not in the way you’d imagine. Peta is a copywriter and messaging strategist who educates her audience on how to tread in delicate territory by leading with empathy in marketing their efforts. Here’s how the conversation goes: Her background in social work and learning how to empathize with teenagers by building relationships. What’s the secret? Working in mentally challenging conditions and the toll it can take. Becoming a widow and transitioning into many different careers. Starting a blog about starting over and getting hired by parent-based companies. Beginning on Upwork and optimizing her profile to appear first in the search bar. How to communicate empathy with skeptical audiences as a business owner. Never say these two things when someone is grieving — take notes. How she upleveled her skills before cold pitching and landing a company who needed email copy. How she went from $500/mo to consistent $4-$5k months. The importance of being strategic about being more visible and how to do it. How she found what truly lit her and began attracting more ideal clients. Why she has a large ecosystem of where she acquires leads. Her framework for writing values and molding them into your message (clear as day!) What tools we can use when having difficult conversations. Why it’s important to keep our perspectives open. Tune into the episode by hitting that play button or reading the transcript below. The people and stuff we mentioned on the show: P7 Workshop – get more clients The Copywriter Think Tank Kira’s website Rob’s website Peta's website Peta's politics membership waitlist The Copywriter Club Facebook Group The Copywriter Underground Free month of Brain.FM Episode 63 Episode 274 Full Transcript: Rob Marsh: As a copywriter, you can probably write about just about anything, from products and ideas that you love and use to those that, if you were asked, you could probably even write about things that you don't love or might even find a bit controversial. So if we can write about those kinds of things, why is it so hard for many of us to talk about difficult, controversial, or even objectionable ideas with the people that we disagree with? Our guest for this episode of The Copywriter Club Podcast is copywriter and messaging strategist Peta O'Brien-Day, who has thought long and hard about this problem. In this interview, she shared a framework for thinking about, discussing topics and ideas that often cause arguments and contention, and how to do it better. She also talked about building empathy, dealing with trauma, and how she went from earning $15 for her very first blog post on Upwork to now earning five figures a month and occasionally even more. I think you're going to get a lot from this episode. Rob Marsh: But before we get to that, let me introduce you to my guest host this week for at least some of the commentary. It's copywriter Gabby Jackson. If you're on our mailing list, you've probably received some messages from her. She's part of The Copywriter Club team. She is an amazing copywriter, and I'm thrilled to have her here just to add a few thoughts to this interview. So welcome back, Gabby. Gabby Jackson: Thank you. Thank you for having me. Super great to be here. Rob Marsh: Excited to hear what you have to share. One more thing before we get to Peta. This podcast is sponsored by the P7 Pipeline Workshops. It's not just one workshop or one training, but there's, I believe, five parts, and we really focus in on the missing piece, that is, you already know maybe what you should be doing as far as pitching goes, but building a habit, a pitching habit, whether that's daily or weekly to support what you do to attract clients to your business is r...
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