Tori Autumn is our guest for the 317th episode of The Copywriter Club Podcast. Tori is an email strategist and copywriter who helps coaches and course creators grow their businesses through fervent messaging. In this episode, she spills how she's quickly grown her copywriting business and what she's had to shed to make it happen. Here's what you'll find: How Tori went from broadcast journalism to self-love coaching to copywriting. What to do when jobs don’t go the way you planned them to. The balance between nonprofit work and owning a copywriting business – practical tips for pursuing multiple passions. How she built her business to $20k months in a matter of a year. Why she invests her time in networking and the benefits it's given her business. The REAL benefits of 5-figure months. How The Accelerator and Think Tank helped her business grow and flourish. How to shift your mindset as you’re growing your business. Copywriting vs. strategy – what’s the difference and how will it help you position yourself as the expert? How she went from writing email sequences in a couple of weeks to a couple of days. Why you need to let go of toxic clients for yourself and for their benefit. Choices and decisions. Which one is more powerful? Should we have seasons for connection calls? Referral systems – are they a good idea? The mistakes marketers are making today and how to solve them. How to begin building extra streams of income. Tune into the episode by pressing play or reading the transcript. The people and stuff we mentioned on the show: The Copywriter Think Tank Kira’s website Rob’s website Tori's website The Copywriter Club Facebook Group The Copywriter Underground Free month of Brain.FM Episode 184 Episode 261 Full Transcript:
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