Rob and Kennedy of Email Marketing Heroes are our guests on the 342nd episode of The Copywriter Club Podcast. With backgrounds in hypnotism and mentalism, they steered away from traditional marketing and into the world of email marketing. With great success, they began teaching other entertainers how to use the power of email and have since expanded into teaching business owners and entrepreneurs how to use email to its fullest potential. Here’s how the conversation goes: The reality of human influence and psychological triggers. How to excel at sales calls and turn them into a formality. Why you want to get the ‘no’ as soon as possible. The benefits of having an email list and having control of your house. The value behind honest and transparent communication during sales calls. Should your potential clients fill out an application? What if someone isn’t a good fit for your program or service? Why you shouldn’t be attached to outcomes in business. What is the perception of choice? How Rob and Kennedy made a multi-5 figure FB ads mistake and how they recovered. The silver lining to making mistakes in business. Their current business model and how they’ve structured it for growth. Email marketing and being a service provider – what are the best practices for you? Why you need to position yourself to be top of mind. The people and stuff we mentioned on the show: The Copywriter Think Tank Kira’s website Rob’s website Rob and Kennedy's website The Copywriter Club Facebook Group The Copywriter Underground Free month of Brain.FM AI for Creative Entrepreneurs Podcast Full Transcript:
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