If you write a great book, it will not fly off the virtual shelves unless people can actually find it. In today's interview, crime author Adam Croft describes how he used Facebook Ads to drive his book into the Amazon Top 100 and stay there, while actually making money on his advertising. Meredith Wild, who featured in a NY Times article a few weeks back, used this same strategy to launch her Hacker series and now the Calendar Girl books currently storming the charts. No intro this week as I am sick again :( and can't speak without coughing. Double intro next week to catch up. If you want to discover How to Use Scrivener to Write, Organize and Export Your Book for Print, Edits or Publishing, join me and Joseph Michael, the Scrivener Coach, for a FREE webinar, on Thurs 3 March at 3pm US Eastern, 8pm UK time. Click here to sign up and join us live, or you can also get the recording if you register. Adam Croft is a bestselling British crime writer and playwright. You can listen above or on iTunes or Stitcher or watch the video here, read the notes and links below. Here are the highlights and full transcript below. On Adam's two mystery series; a British police procedural series and a cozy mystery series. The shift in mindset that allowed Adam to better balance the creative and the business sides of being an author. Adam's background as a playwright and how he views that type of writing vs. mystery and crime novels. On what Adam did to start with Facebook advertising, including his strategy and his budget. Thinking like a reader, rather than like a writer, when planning ads. How Facebook Advertising is responsible for one of the books Adam has written. Writing the ad copy for a book before the book is written. Adam's feedback on Joanna's ad for her London crime thrillers. Defining split testing and why this type of strategy works to make ads more profitable. How much patience to have with ads and why timing matters. Establishing target audiences for your advertisements and using Facebook's suggestions to do this. Why marketing matters for those writers who want to be full-time authors. You can find Adam at www.AdamCroft.net and on twitter at @adamcroft Transcription of interview with Adam Croft Joanna Penn: Hi, everyone. I'm Joanna Penn from thecreativepenn.com, and today I'm here with best-selling British Crime Writer and Playwright, Adam Croft. Welcome, Adam. Adam Croft: Thank you. Joanna Penn: Adam's been on the show before, but way back in April 2012. And this is in...it's because this podcast been running so super long now. It's like six years. So Adam, just give us an update. What has changed in your writing world and tell us a bit more about you? Adam Croft: Quite a lot's changed, actually. I've essentially been able to get the creative and the business sides of writing together which is something I struggled with for quite a while. I've always been fine with writing stories, been fine with having run businesses in the past. But actually bringing those together and getting that commercial side of the brain to work at the same time as the creative side of the brain. That's what's changed, really. Using a lot of different things. Facebook Advertising for me and I've spoken about that a lot with Mark Dawson, that's worked fantastically for me in this especially the most recent book I had out, back-end of 2015 has worked really well. Joanna Penn: We'll come to the details, but tell people a bit more about the books that you write so that they can understand your place in the firmament as such. Adam Croft: I write two series mainly, the 'Knight & Culverhouse' crime thrillers, which are like the Ian Rankin, Peter James kind of British detective in a British town. I also write the 'Kempston Hardwick Mysteries' which are a cozy mystery but with a humorous twist. It's kind of like a pastiche,
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