What does it really take to build a business from scratch—and scale it fast?
In this episode of The Crude Truth, we sit down with Addison LaBonte, founder of Sweet Addison’s, who turned a personal health journey into a booming nationwide cookie brand. From baking alone in her apartment to shipping over 500 orders a week, Addison shares the real story behind the grind—late nights, hiring a team, and learning to let go of control.
We dive into:
How she scaled from 5 orders a day to thousands of cookies weekly
The mindset that got her through the toughest moments
Hiring, leadership, and building a team that cares
Why discipline, health, and routine are her secret weapons
The truth about gluten, clean eating, and performance
If you’re an entrepreneur, creator, or anyone chasing a big goal—this episode is your reminder: you can do it.
1. Entrepreneurship and Building a Successful Business
Addison shares her entrepreneurial journey with Sweet Addison, her cookie business. She discusses scaling from her apartment kitchen to handling over 500 orders per week. A key focus is the transition from solo entrepreneur to team leader—learning to hire, delegate, and establish standard operating procedures. She emphasizes that success requires perseverance, overcoming fear, and being willing to work hard and make sacrifices in the early stages.
2. Health and Wellness
Addison's personal health journey is central to her story. She overcame a running-related injury by adopting a gluten-free diet, which inspired her business focus on healthy, allergen-friendly desserts. She maintains a strict diet excluding gluten, dairy, refined sugars, and caffeine, which she credits with improved energy and well-being. She also expresses concerns about mainstream food industry practices and advocates for healthier alternatives and stronger food regulation.
3. Balancing Work and Personal Life
Despite running a growing business, Addison prioritizes self-care and fitness. She discusses her ambitious goal of running 2,026 miles in 2026 without taking a single day off, demonstrating her commitment to maintaining health alongside entrepreneurial success. This balance is presented as essential to her high performance.
4. Food Industry Regulation and Safety
Addison touches on government oversight of food and drugs, referencing Robert F. Kennedy Jr.'s appointment to a regulatory position. She expresses support for stricter regulation and bans on harmful ingredients and processing methods, reflecting her broader concerns about public health and food safety.
Many things that she discusses are things I face in the oilfield with regular issues, and providing low-cost energy for the United States energy markets. Thank you, Addison, for stopping by the Crude Truth.
https://sweetaddisons.com/
???? Sweet Addison’s: Nationwide gluten-free, clean-ingredient desserts
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