From podcast to movement—Jamie Elrod and Massiel Diez break down how Flipping the Barrel is reshaping conversations in the energy industry.
Recorded live at NAPE 2026, this episode dives into storytelling, growth, and building a brand that actually matters.
Connect with Jamie Elrod on her LinkedIn https://www.linkedin.com/in/jamie-elrod-46829136/
Connect with Massiel Diez on her LinkedIn https://www.linkedin.com/in/massiel-diez-b0942a60/
We recommend following the Flipping the Barrel Podcast https://flippingthebarrel.com/
1. Women in Energy & Empowerment
The primary focus of this episode is the "Pursuing Greatness" annual Women in Energy event, happening March 26th in Houston. The hosts discuss:
Growing female representation in the oil and gas industry (400 women attending the event)
A partnership with "50-50 Women on Boards," a national organization promoting gender diversity on corporate boards
The transition of leadership, with the hosts stepping back to let other women lead panels and discussions
The importance of women supporting women in a traditionally male-dominated industry
2. The Flipping the Barrel Podcast & Brand Evolution
The hosts discuss how their podcast has evolved beyond just content creation:
Recognition as a groundbreaking oil and gas podcast with significant social media following
Expansion into multiple annual events (Women's event, golf tournament, Reputation Matters conference)
Shift toward storytelling and personal narratives rather than just industry credentials
The importance of authentic, unfiltered stories in media
3. Upcoming Events & Initiatives
Three major annual events are highlighted:
Pursuing Greatness (March 26, 2026) - Women in Energy luncheon and networking
Golf Tournament (May) - Nine-hole tournament
Reputation Matters (October) - Annual industry conference
4. Baker Hughes & Power Generation
Discussion of Jamie's role at Baker Hughes, including:
Expansion beyond traditional oil and gas into power generation and data centers
R&D and manufacturing capabilities
Support for podcasting and content creation as a business strategy
5. Midnight Marketing
Massey's transition from Baker Hughes to founding Midnight Marketing:
Focus on branding, marketing, and digital presence for energy companies
"Energy 101" educational content series explaining industry concepts
Growth and success in the energy sector marketing space
6. Industry Outlook for 2026
Both hosts express optimism about the coming year:
Increased M&A activity creating new opportunities
Recovery after years of uncertainty (COVID, layoffs, market volatility)
Excitement about AI, digital innovation, and emerging technologies reshaping the industry
7. Podcast Guest Stories
Emphasis on featuring compelling personal narratives from industry leaders, including guests like:
Hussein Sheil (AWOS Energy & Utilities CTO)
Ron (Liberty CEO)
Jeanette Marks (EmployBridge CEO, cancer survivor)
Sarah Magruder (overcame thyroid cancer and speech loss)
The overarching theme is authentic storytelling, female empowerment, and positive industry growth in oil and gas.
Check out LFS Chemistry Sponsor of the Crude Truth here: https://lfschemistry.com/
Follow Rey on his LinkedIn: https://www.linkedin.com/in/reytrevinoiii/
Also, Pecos Operating Website: https://pecosoperating.com/
Also, the great Production team at Real News Public Relations
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