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Music industry executive Patrick Joest shares his experience of being a German-Argentinian Jew in different cultures For years he had been traveling back and forth for work between Germany and the United States. Dozens of times Patrick Joest had visited Los Angeles. When his company sent him and his family on an expatriate assignment to California, Patrick quickly realized there’s a bit of a difference between being a business traveler and someone who re-establishes himself in a new environment, a twelve-hour flight and nine time zones away from where he grew up. In his more than eleven years at BMG Music, the German music rights company owned by the Bertelsmann Group, Patrick built and led a global team from scratch. In fact, in 2009 he became the company’s first hire when they launched the department that he would lead to a business with nine-digit US-$ in revenues and 100+ staff across twelve offices around the globe. From 2015 until 2018 he worked out of the company’s Los Angeles office. During their conversation Patrick and The Culture Guy talk about what it was like to adjust to a new “normal” against the backdrop of having grown up with different cultures in his family. Born in the Frankfurt area, his mom was of Argentinian-German-Jewish descent and the first language Patrick spoke as a kid was Spanish. A fact he didn’t cherish much once he realized the other kids on the playground didn’t want to play with him – the foreigner boy. Adjusting without becoming a chameleon In this episode Patrick shares his experiences of becoming a “cultural translator” in his professional world and rediscovering his spiritual roots while living in one of the centers of Jewish life in the United States. He also reflects on the re-adjustment phase he and his family went through after they returned to Berlin. Not only did it take him almost a year to feel like he belonged again in his native culture, the way he lives his Jewish faith also changed after moving from West Hollywood to Germany’s capital. Here are some of Patrick’s tips for fitting in abroad: * Observe more, talk less. * Ask more questions, make less blanket statements.* Learn the language, become familiar with its nuances.* Give people around you opportunities to shine. You can connect with Patrick Joest via his LinkedIn profile, or follow him on Twitter and Instagram. If you want to learn how cultural training and coaching will help your organization in developing cultural competence, please visit our Homepage and The Culture Shop. To get a complimentary consultation on best ways to apply cultural learning tools, training, and coaching programs, schedule a call with us. We look forward to talking with you! Do you have feedback, questions, comments for The Culture Guy? Listener feedback for The Culture Guy Podcast continues to be excellent and we encourage you to keep sending us your input for future episodes: * What are your tips and tricks for cultural adjustment?* What were some of your most memorable “cultural fool moments”?* Which topics would you like to hear discussed on future podcast episodes?
The automotive marketing maven tells his cross-cultural tales of selling Porsches, Chevys, Subarus, and VWs around the globe Selling a product requires understanding the needs and desires of your potential customer. You need to recognize what problems customer have and how your product can be a solution to that problem. Sales and Marketing are professional tasks that are difficult enough ... Read More
How Malcolm Ohanwe shines light on inequality by nudging white folks to talk about it He works for one of Germany’s biggest public broadcasting companies, the Bayerische Rundfunk. The country today is as diverse as it has probably never been, yet when Malcolm Ohanwe stepped foot into the BR offices for the first time he “thought I entered Narnia. Everything’s ... Read More
Back from California’s beaches Martin Brem reflects on expat life He works for one of the most global businesses in one of the most global industries. Yet, when Martin Brem made a professional move from Central Europe to Southern California for the music business, his Red Bull wings didn’t fully prepare him for the cultural change he was about to ... Read More
Inês Nascimento shares her experience of being a serial expat She had always been curious about “the world out there” and so Inês Vieira Nascimento started working for international companies, supporting business functions and employees navigating the challenges of international transition. Then she became a serial expat. As an HR manager, Inês began her career in global mobility roles in Portugal. When she decided to experience life outside of Portugal she set off with very clear intentions: to experience life in two widely contrasting cultures. First Inês moved to Tennessee where she and her husband stayed for four years. After that they went on to Tianjin, China, for another two years. During our conversation Inês shares her experiences of life abroad and how she was confronted with the disconnect between expectations and reality on her first assignment, which took her to the United States: “Everything I thought I knew about the U.S. was wrong, or at least, it did not apply to my new environment in Chattanooga.” Melting Pot or Salad Bowl? For example, the idea of the U.S. being a melting pot of cultures turned out to be a somewhat inaccurate narrative. Inês quickly realized that despite a common denominator of mainstream culture there are several distinct subcultures which are better described as a salad bowl or a mosaic. She also takes a minute to explain the differences between the Portuguese language spoken in Portugal and in Brazil. According to Inês Brazilians speak Portuguese with sugar sprinkled on top. Or, if you prefer a musical metaphor: Portuguese in Portugal sounds like Fado, while it’s more like Bossa Nova in Brazil. Her mission for her international assignments was to get into the “real soul” of each country. No “expat bubble” for her or the family! She was able to keep working in the field and now, back to her home country, she continues to work in HR and Global Mobility. Inês not only understands what it feels like to be an expatriate – she also understands the challenges of managing expats. However, upon her return to Portugal she first felt like a stranger in her own country. Lisbon had changed during the years she was gone – and so did she. An experience many returnees (or repats) go through as they re-adjust to life in their native culture after a longer absence. Connect with Inês via her LinkedIn profile and follow her on Twitter. Also check out her work here and on her website. Do you have feedback for The Culture Guy, Questions, Comments? Listener feedback for The Culture Guy Podcast continues to be excellent and we encourage you to keep sending us your input for future episodes: What are your tips and tricks for cultural adjustment? What were some of your most memorable “cultural fool moments”? Which topics would you like to hear discussed on future podcast episodes? To send in your feedback for the show, please email Christian and use our social media outlets: The Culture Mastery Facebook Page, the Facebook Page for The Culture Guy Podcast, our company’s Twitter feed, Christian’s personal Twitter, and our Instagram profile. Sharing is caring In fact, we would be honored if you could help us spread the word about The Culture Guy Podcast. Tell your networks and show people this page so we can get a feel for which cross-cultural topics you are most passionate about. Please use the hashtag #TheCultureGuy when you share this idea with your connections. The music on this episode is provided courtesy of Sepalot. “Duum Diip” – Artist: Sepalot – Label: Eskapaden – Copyright control “Rainbows – Live” – Artist: Sepalot – Label: Eskapaden – Copyright control If you are interested in learning more about cultural competence and foreign language skills, we invite you to sign up for our newsletter, The Culture Reflections. As a token of our appreciation you will receive a series of complimentary materials on cultural competence from us! Go ahead and sign up here now and we will send you the download links to the COMPLIMENTARY materials via email. Sign up NOW to receive your FREE materials! Share this Post The post When Everything You Think You Know About A Country Is Wrong [The Culture Guy Podcast] appeared first on The Culture Mastery.