Where B.E.A.S.T. mode will get you with James Cuthbert

This marketing and media executive got his start in non-profits, but when I met him, he was reviving the Sprite brand for Coca Cola with the power of hip-hop culture to reach different generations. If anyone has put the scaling power of culture to the test, it's James Cuthberth, and it has not only found him working for some of the most iconic brands, it is has landed him at the helm of hip hop legend L.L. Cool J's new content, ecommerce and experience brand, Rock the Bells. Hear the story of how he leans into the power of culture in marketing and into B.E.A.S.T. mode as a leader and how it has served him over his career. I'm so excited for James... how we met and became friends and his powerful story is coming up on the next episode of The Culture Soup Podcast.