Oct. 27, 2026

How Law Firm Owners Get Recommended by ChatGPT and Google Maps (Ep. 190)

Show Notes

On this episode I am joined by various experts from across the legal client-acquisition world, including Lawyer Millionaire marketing director Derek Unnasch, Delisi Friday of First Call Friday and Bobbee Palmer of Driven Media Group. Together our discussion focuses on practical strategies law firms can use to attract more clients, improve online visibility, generate referrals, and increase profitability.

The central message is that successful law firm marketing is not just about getting more traffic or leads; it is about being discoverable, building trust, and converting potential clients into signed cases.

We discuss:

How to make your law firm visible to AI search engines.
Why law firm should focus on a specific legal niche.
How to optimize Google Business Profile and reviews.
Unlocking referral opportunities via Linkedin.
Using content to demonstrate authority.

Resources:

Profit from the Core: A Return to Growth in Turbulent Times by Chris Zook with James Allen (Book)
What’s Your Law Firm Worth? Get a Free Instant Valuation in 5 Minutes
Want to attract more of the right clients? Download our free client attraction playbook

Connect with Darren Wurz:

Connect with Delisi Friday:

About Delisi Friday:

Delisi Friday is a legal marketing strategist and business development expert with over 20 years of experience in the legal industry. Raised inside a law firm and born the day her father became a lawyer, Delisi grew up immersed in the realities of owning a law firm. From intake and operations to trial preparation in criminal and civil matters, she has worked nearly every role inside a law firm—giving her a deep, practical understanding of how law firms operate, scale, and sustain growth.

Throughout her career, Delisi has worked in multiple 7 and 8-figure businesses. She spent 7 years as Marketing Director at Cowen Rodriguez Peacock, an 8-figure boutique personal injury law firm, where she led the marketing and intake departments, helped grow the firm from 7 to 8-figures, produced the award-winning podcast Trial Lawyer Nation, and scaled the staff in San Antonio from 3 to 30 through referral-based, relationship-driven marketing.

Delisi later served as Chief of Staff to RJon Robins, founder of How to Manage a Small Law Firm, and an 8-figure serial entrepreneur. She helped RJon launch and scale a business that generated $50 million in revenue within 18 months and supported 17,000 small businesses nationwide. She also led the marketing campaign connected to the best-selling book Profit First for Lawyers and its companion podcast.

In 2025, Delisi founded First Call Friday, a business focused on helping lawyers grow their practices through intentional relationships, strategic referrals, and systems that produce measurable ROI. Whether a law firm wants to generate more inbound referrals, or refine their outbound referral process, Delisi brings her experience working on both sides of the attorney referral partnership to help law firms ranging in size from 6-figures to 9-figures.

Recognized as a top 1% LinkedIn creator and ranked among the Top 50 legal professionals in the United States on LinkedIn, Delisi uses her podcast From Coffee to Cases with the Legal Podcast Network to teach lawyers every month how to do relationship driven referral marketing for themselves.

With a background in theatre, television, and film in Los Angeles and New York, including time behind the scenes at Saturday Night Live, and as Miss Latina World (2008–2009), Delisi brings confidence, clarity, and relatability to every stage. Her message resonates across practice areas: sustainable law firm growth still comes down to trust, relationships, and consistent human connection

Connect with Bobbie Palmer:

Linkedin: Dr. Bobbee Palmer
Website: Driven Media Group

Connect with Derek Unnasch:

Linkedin: Derek Unnasch