4 Types Of Video Content For Agencies On LinkedIn | EP 90

Quick Stats:

• Throughout 2018, LinkedIn made video content a priority, rolling out a range of new features and tools to cater to increased on-platform video consumption.
• LinkedIn has since discovered that video generates some 20x more shares than other types of content on its platform.
• 80% of video content on the platform is watched with sound-off
• 57% is viewed on mobile

Trending News Related To Your Industry - Trending news are naturally more share-worthy. Think about it… right video at the right time is better than PERFECT video too late. This is an easy way for an agency to provide information about the industry and cement themselves as a leader.Newly Launched Live Video - At the time of this recording LinkedIn Live has been only announced as an invite only feature with no news on a broader roll-out. We do expect this feature to launch in the coming months. This presents a great opportunity to do interview style videos and shows on LinkedIn.Webinar or Event Promotion - Professional development is something A LOT of people on LinkedIn are looking for. Think about it. You have the best audience at your fingertips if you’re running educational webinars or events. With these types of videos you’ll need to present some stats or interesting data right off the bat to capture their attention. LEAD WITH VALUE.Company About and Culture Videos - Your next best hire could be on LinkedIn.. Probably following you right now. What better way to attract TOP talent than by creating about and culture videos on your company.