Such a remarkable, entrepreneurial story! Joanna Geisinger Devin has worked in medical device sales for almost 10 years for companies such as Smith & Nephew and Zimmer. Early in her career, she realized the poor communication endemic in surgical scheduling, a problem she faced firsthand as a sales rep. In 2016, she left her position as a medical sales rep to receive her MBA at Babson College F.W. Olin Graduate School of Business. She is now the Co-Founder and CEO of Torq Interface with its mission to revolutionize communication between hospitals and their vendors and to repurpose savings for enhanced patient care. Topics include: -Get creative to reach out to surgeons! Joanna had caricatures drawn of surgeons with a music to get their attention. She personalized it to her surgeon's to end the dread of being turned away at the front door. -She left a fantastic position in medical sales to get her MBA and pursue her desire to be an entrepreneur. Listen to this amazing story! -Torq Interface is like air traffic control for surgical cases. They are now in over 100 facilities and 24 states using Torq's EHR-integrated platform to streamline surgical scheduling and eliminate back-and-forth emails, calls, and texts. They also have a simplified loaner tray management feature to gain visibility into the status of loaned equipment and track vendor compliance with pick-up and drop-off windows. -Her vision with Torq with growing into ambulatory surgery centers to promote efficiencies and goal of 500 facilities in next 12 months. -Advice for those considering starting a business. Find out more about Torq Interface here.
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