011 Marketing Luxury and the Seven Dollar Donut

In this episode, Luci discusses:

• How to sell a luxury product
• Branding, marketing, and positioning a product
• Why she happily purchased a seven dollar donut

Key Takeaways:

• There will always be buyers who want to pay for the entire experience and service so make it an occasion when they purchase the product
• Create an entirely new experience with packaging, service, style, and innovative customizations that attract customers
• The seven dollar donut was successful because the company was able to create a niche
• Branding in a niche and how it works.

"Discover who your ideal client is and market to them." — Luci Dumas

Connect with Luci Dumas:

Facebook: facebook.com/LuciDumasInsightTrainingForPhotographers

Website: and free eBook at  www.lucidumascoaching.com

Email: luci@lucidumas.com

Show: The Profitable Photographer

LinkedIn: linkedin.com/in/luci-dumas