032 Branding: Discovering Who You Are and What Makes You Exceptional

In this episode, Luci discusses:

• What branding and identity mean, and misconceptions people have about the terms.
• The power in knowing who you are, radiating who you are, and being able to express it.
• How to discover your own brand and what makes up a brand.

Key Takeaways:

• A great brand doesn’t start with your ideal client and who they are attracted to – it starts with you.
• Even if you are working in the same target market as someone else, you will attract different clients based on your brand and style than someone else might.
• How you present your self and the words you say are part of your brand and communicate a lot about who you are.

"Personal brands are unearthed, they’re not created. Branding is a creative, active, introspective process that’s an ongoing and organic exploration." — Luci Dumas

References:

Harold and Maude – 1971, directed by Hal Ashby

The Brand Called You by Peter Montoya

Connect with Luci Dumas:

Twitter: @lucidumas

Facebook: https://www.facebook.com/LuciDumasCoaching/

Email: luci@lucidumas.com

LinkedIn: linkedin.com/in/luci-dumas

Website: LuciDumas.com

Coaching: LuciDumasCoaching.com