March 22, 2016 • 00:43:14

Martin Lindstrom on Branding, Small Data, and Knowing Consumers – Episode 51

There is so much talk about “big data” these days and the impact it has on helping companies and brands understand the choices and activities of their market. But today’s guest believes that the best approach to understanding consumers is not big data, but what he calls “small data.” Martin Lindstrom is a branding consultant […]

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