Episode 316 Shane Evans, CEO & Co-Founder of Heights Wellness Retreat: From Massage to Longevity - Reinventing Wellness Before the Market Catches Up

Shane Evans, CEO and co-founder of Heights Wellness Retreat, turned one disappointing spa experience into a business that has endured for more than two decades. After starting her career selling fitness memberships and later moving into medical sales, a frustrating birthday massage sparked an idea: what if high-quality massage could be professional, convenient and affordable enough to become a regular wellness habit? Four months later, the first Massage Heights opened and nine months after that, Shane opened location number two.

Today, Shane is transforming that original concept into Heights Wellness Retreat, evolving 100+ locations from a massage-and-skincare model into a broader destination for wellness, longevity, technology and community. She joins Jodi and co-host Lindy Firstenberg for a fascinating conversation about the changing wellness consumer, the rise of peptides and compounding pharmacies, the importance of making wellness part of a routine, and why the future may belong to destinations that bring multiple modalities from red light and cryotherapy to sauna and vibroacoustic technology under one roof.

But Shane’s story is also about entrepreneurship, leadership and knowing when to reinvent what you’ve already built. She shares why she returned to lead the company she founded, how she thinks about franchisee profitability and staying independent, and why her definition of success has shifted from money to something much more meaningful: freedom. It’s an inspiring look at what happens when an entrepreneur refuses to let a successful 22-year-old business stand still and instead asks what the modern wellness consumer will need next.

This episode is presented by Beauty Connect.