Being an indie author doesn’t really mean you have to do everything totally alone.
Most indie authors have heard the term “street team,” but if you asked them to explain it clearly, they’d hesitate. A true street team is a small, organized group of loyal readers (and other supporters) who actively help you build visibility before, during, and after your launch. The problem is that no one really teaches what a street team actually does, how to structure it, or how to turn reader enthusiasm into strategic support instead of chaos.
So, this week, on Write! Grow! Launch!, I’m sitting down with prolific bestselling indie author, Victoria Danann, who has sold MILLIONS of her books and credits her street team as one of the biggest factors in her success.
We’ll discuss what exactly defines a street team, how (and when) you can build one yourself, and how to encourage them to help spread the word about your book and help you get far more visibility than you would ever get alone.
What You’ll Learn in This Episode
· What a street team really is
· Who you want in your street team
· How to recruit the right people to join
· What they can and should do for you
· How to encourage them and keep them motivated
KEY TAKEAWAY
Doing everything by yourself is not only exhausting and a road to absolute burnout, but it’s almost impossible to get the kind of exposure your book really needs that way. Stop thinking you have to do it all solo. Find a group of your most loyal online (and IRL) friends, group them together, and turn them into a powerful engine that will drive sales faster and higher than you thought possible.
RESOURCES & LINKS
Learn More About Me: https://christinakaye.com/
Learn About Victoria & read her books: https://victoriadanann.com/
My Course (The Bestselling Indie Author Playbook): https://bit.ly/49HT4AB
My Etsy Shop (The Bookish Swag Shop): https://thebookishswagshop.etsy.com
Find Me, Follow Me, DM Me on These Platforms:
TikTok: https://www.tiktok.com/@christinakayeofficial
Substack: https://substack.com/@christinakayeofficial
Facebook: https://facebook.com/christinakayeofficial
YouTube: https://www.youtube.com/@ChristinaKayeOfficial
LinkedIn: https://www.linkedin.com/in/christinakayeofficial/
SUBSCRIBE & FOLLOW THIS SHOW
If you enjoyed this episode, follow and/or subscribe to Write! Grow! Launch! wherever you listen to podcasts, so you don’t miss future episodes on successfully self-publishing, profitably launching your book, and building a sustainable indie author career…without burnout or BS.
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