Superlative

This week on SUPERLATIVE, aBlogtoWatch founder, Ariel Adams, welcomes Chase McQueen, grandson of legendary actor and motorsports enthusiast Steve McQueen, for a conversation about the enduring legacy of the "King of Cool." Chase shares personal stories passed down through his family, explores his grandfather's lifelong passion for cars, motorcycles, and mechanical watches, and discusses what made Steve McQueen such an authentic and influential cultural icon. Together, they reflect on his most me

This week on SUPERLATIVE, aBlogtoWatch founder Ariel Adams is joined by Jason Gallop, founder of Roldorf & Co., a unique watch retailer and service center in Vancouver, Canada. Jason shares his journey from growing up in a family of goldsmiths in London to training as a watchmaker, working with Rolex, and eventually building a business that brings watchmaking and retail together under one roof. Unlike traditional watch boutiques, Roldorf & Co. features an open workshop where customers can see wa

This week on SUPERLATIVE, aBlogtoWatch founder, Ariel Adams, is joined by Vjeko Miloradovic, founder of VELM, a men's jewelry brand bringing the precision, craftsmanship, and engineering of Swiss watchmaking into the world of luxury accessories. Drawing on decades of experience designing watches for brands including Fossil, Burberry, and MVMT, Vjeko shares his journey through the watch industry and explains why he chose to create watch-inspired jewelry rather than launch another watch brand. Ar

This week on SUPERLATIVE, aBlogtoWatch founder, Ariel Adams, is joined by Hakim El Kadiri, founder of ELKA Watch Co., for a conversation about meaningful watch design, the importance of storytelling, and the future of Swiss watchmaking. Ariel and Hakim explore the creative process behind an upcoming ELKA Watch Co. collaboration celebrating aBlogtoWatch's 20th anniversary, including the inspiration behind its unique tree-ring dial and its connection to Swiss history. They discuss what makes a wat

This week on SUPERLATIVE, aBlogtoWatch founder Ariel Adams is joined by Guy Allen, Head of Sales at Elliot Brown Watches. Guy reflects on more than four decades in the watch industry, from his early work with LEGO watches to finding his place at Elliot Brown. He shares how the British brand developed its reputation for rugged tool watches, including its work with the UK Tier One Special Forces community and the development of the Holton. Guy and Ariel also discuss what authenticity means for an

This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder, Ariel Adams, is joined by Lilian Thibault, founder of AWAKE Watches. They discuss the evolution of AWAKE and how the brand found its identity by embracing Métiers d’Art, traditional craftsmanship, and a more focused creative direction. Lilian explains why launching a watch brand may be easier than ever, while building one that lasts has become increasingly difficult. He also shares how AWAKE’s handmade dials and use of techniqu