Oct. 21, 2026

Bringing Swiss Watchmaking Precision to Men's Jewelry with VELM Founder Vjeko Miloradovic

Show Notes

This week on SUPERLATIVE, aBlogtoWatch founder, Ariel Adams, is joined by Vjeko Miloradovic, founder of VELM, a men's jewelry brand bringing the precision, craftsmanship, and engineering of Swiss watchmaking into the world of luxury accessories. Drawing on decades of experience designing watches for brands including Fossil, Burberry, and MVMT, Vjeko shares his journey through the watch industry and explains why he chose to create watch-inspired jewelry rather than launch another watch brand.

Ariel and Vjeko explore the challenges of innovation in the watch industry, why established Swiss brands often rely on heritage instead of new designs, and how branding and marketing influence the perceived value of luxury watches. They also dive into the philosophy behind VELM, from ceramic bracelets and titanium accessories to precision-engineered clasps inspired by mechanical watches. Along the way, they discuss the importance of prototyping, the relationship between design and functionality, and how Vjeko is bringing a fresh perspective to men's jewelry by applying the same attention to detail traditionally reserved for fine timepieces.

Check Out VELM Jewelry:

Website - https://thevelm.com/

Instagram - https://www.instagram.com/the.velm/

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