Episodes

July 4, 2022

Executing on strategy

Planning a strategy and executing it are two different beasts. When planning a strategy, you assume variables and prepare contingencies, while executing them means you have to make decisions on the fly. Quite frankly, many companies struggle with strategy execution. How do you avoid strategy execution woes? What are some factors to note when observing [...] The post Executing on strategy appeared first on Sopheon.
June 27, 2022

Getting started with JTBD (jobs-to-be-done) and more with Mike Belsito

Mike Belsito is the co-founder of Product Collective, an online hub that serves over 30,000 technology product management professionals. The community provides tools and resources—and hosts virtual and in-person meet-ups—for those in the innovation industry. Mike is also the co-host of Rocketship.FM, a podcast for product managers, entrepreneurs, and anyone in tech. They [...] The post Getting started with JTBD (jobs-to-be-done) and more with Mike Belsito appeared first on Sopheon.
June 20, 2022

Integrating Sustainability to Make an Impact with Hannah Keartland

Hannah Keartland is the Outsourced Chief Impact Officer at Keartland & Co., a consulting service that helps businesses utilize sustainability as their competitive advantage. She helps organizations develop an actionable roadmap, create a budget and resource plan, and identify quick wins to make sustainability part of their business identity. Hannah also finished a [...] The post Integrating Sustainability to Make an Impact with Hannah Keartland appeared first on Sopheon.
June 13, 2022

GTM processes and product launches with Derek Osgood

Derek Osgood is the Founder and CEO of Ignition, the first dedicated go-to-market (GTM) platform built for product marketing and product teams. Their services centralize launch plans, assets, and executions that make launches easier to manage. Derek has over a decade of experience working with the industry's biggest names, including a role as Sony’s Product [...] The post GTM processes and product launches with Derek Osgood appeared first on Sopheon.
June 6, 2022

External Innovation in the Chemical Industry with Michael Reubold

Michael Reubold is the Publishing Manager and Editor-in-Chief of CHEManager, a business newspaper for the chemical and pharmaceutical industry. CHEManager is under Wiley, a publishing company that focuses on research, education, and technology. With over 25 years of experience in publishing and editing, Michael specializes in editing articles, executing interviews, and moderating conferences [...] The post External Innovation in the Chemical Industry with Michael Reubold appeared first on Sophe...
May 30, 2022

Value of Digitalization with Pieter Leijten

Pieter Leijten is the Vice President EMEA (Europe, the Middle East, and Africa) at Sopheon. Pieter is in charge of representing Sopheon’s interests and spearheading its projects across these regions. He specializes in mapping and quantifying associated benefits that promote investments in various innovative solutions and initiatives. Pieter has over 30 years of [...] The post Value of Digitalization with Pieter Leijten appeared first on Sopheon.
May 23, 2022

The Roadmapping Process

Roadmaps are what we use as a reference to tailor our projects and various investments in the business. It’s essentially our guide—a compass to where we want to be with all the details of getting there. However, many are confused by roadmapping, especially regarding how it starts and who should be spearheading it. In this episode, I describe roadmapping and the different kinds of roadmaps. I explain what roadmapping is from the viewpoint of innovation and why we conduct roadmapping exercises in...
May 16, 2022

Innovation in education technology with Andy Hannah

Andy Hannah is the President and Co-founder of Othot, a web-based and AI-driven company that provides analytics services focused on the education sector. They help organizations in the higher education sector optimize relationships with students and alumni at an individual level. As President, Andy creates strategies that achieve the company’s visions and build cultures with [...] The post Innovation in education technology with Andy Hannah appeared first on Sopheon.
May 9, 2022

Innovation for a Volatile World with Bill Beane

Bill Beane is the Senior Director of Parker Technology Center and Innovation Systems. Parker is a Fortune 250 global leader in motion and control technologies. If it moves, Parker's either involved or close to it. As Senior Director, Bill provides leadership to Parker's Technology Center, focusing on developing new and sustainable business solutions. [...] The post Innovation for a Volatile World with Bill Beane appeared first on Sopheon.
May 2, 2022

Digital Twin with Huub Rutten

Huub Rutten is one of the founding members of Sopheon and is currently its Vice President of Product Research and Design. He has over 20 years of experience working in the linguistics and language management sector. Before joining Sopheon, Huub taught linguistics and communication at several higher education institutes. He is currently concerned [...] The post Digital Twin with Huub Rutten appeared first on Sopheon.
April 28, 2022

Creating a Culture of Innovation

Without the appropriate culture, innovation can stall. The key is giving everyone ownership of a piece of the overall innovation puzzle. The post Creating a Culture of Innovation appeared first on Sopheon.
April 25, 2022

Six W’s in innovation

Innovation is more than just bringing in the latest tools and technology to keep your product and service relevant. Before making sure your offering to the market is up to date, you must first understand your market, the industry’s needs, and which features to add or what upgrade to make. To properly understand what it means to innovate, you must define your product’s six W’s. In this episode, I explain the six W’s in innovation. I describe the importance of knowing your consumers. I discuss wh...
April 17, 2022

Financial Implications Behind Product Refactoring

Huub Rutten is the Co-Founder and VP of Research at Sopheon. Before founding the software company, Huub spent over 15 years teaching linguistic disciplines and communication skills. He would then be a strategic development consultant and business processes engineer in several studies. Huub’s focus for the last two decades has been on innovation [...] The post Financial implications behind product refactoring appeared first on Sopheon.
April 12, 2022

Strategies for Making Knowledge Management Part of the Innovation Process

New product development isn’t just forward-looking. It’s also important to utilize knowledge management from previous projects to make the best possible decisions. The post Strategies for Making Knowledge Management Part of the Innovation Process appeared first on Sopheon.
April 11, 2022

Corporate innovation productivity

Paul O'Connor is the Founder of The Adept Group, a consulting firm that provides product development, product line strategy, and product management services to clients worldwide. Paul has extensive knowledge of relational database management and working with SQL Server. He is the author of The Profound Impact of Product Line Strategy: Your Guide [...] The post Corporate innovation productivity appeared first on Sopheon.
April 11, 2022

Corporate innovation productivity

Paul O’Connor is the Founder of The Adept Group, a consulting firm that provides product development, product line strategy, and product management services to clients worldwide. Paul has extensive kn
April 4, 2022

Moving from checklists to reusing knowledge

HC Eppich is the Business Development Director at Sopheon, an innovations solutions company that works with clients to provide customized innovation performance tools and expertise. As Business Development Director, HC specializes in competitive strategies, business improvement opportunities, and diverse DACH market experience. HC also obtained certificates from the MEDDIC Academy and LinkedIn’s Unconscious Bias course. HC joins me today to discuss Excel and homegrown systems and the best time ...
March 28, 2022

Building a Culture of Innovation with Cris Beswick Part Two

Cris Beswick is the Co-founder of Outcome, a consulting business that offers innovative strategies to its clients. He is the author of the book, Building A Culture Of Innovation, where he teaches leaders to embed a culture of innovation in their organizations. The book includes a blend of personal stories, experiences, and case [...] The post Building a culture of innovation with Cris Beswick part two appeared first on Sopheon.
March 21, 2022

Building a Culture of Innovation with Cris Beswick Part One

Cris Beswick is an accomplished speaker and adviser, as well as the Co-founder of Outcome, an innovation consultation business that offers a variety of strategies that innovate not just systems and pr
March 14, 2022

Innovation Process is Not a Checklist

Innovation is what every company aims to practice to keep up with the fast pace the pandemic set over the last two years. While having an innovation program set up is a standard business strategy, man
March 7, 2022

Innovation Accounting and Corporate Startups with Dan Toma

Dan Toma is an author and innovations expert as well as the Co-founder of Outcome, an innovation consultancy focused on supercharging leadership and corporate innovation performance. He wrote The Corp
Feb. 28, 2022

Knowledge in Innovation with Steve Rogers

Steve Rogers is the Principal Solutions Architect at Sopheon, a tech company that provides solutions to clients that want long-term revenue growth and profitability. Their products help business leade