57. How do I convert cold leads from advertising? with Mark Chapman
This week’s topic is How do I convert leads from advertising? and in this episode we are sitting down with Mark Chapman of The I Do Society. He is THE wedding industry's authority on advertising.
We talk about -
> Major shifts in how couples act/communicate with venues/vendors ads
> The importance of adapting your online strategies to these changing trends
> Effective advertising strategies for reaching and engaging with couples that are searching for wedding venues and vendors online
> The significant role of social media in the wedding industry as a search tool, and recommended strategies to leverage your business effectively
> Common mistakes wedding businesses make in their online advertising
> How to ensure optimization of your website on mobile devices
> Where the future of online advertising is going
Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today!
Spoiler alert ;) - here’s the list…
- Short form video formatting for entertainment and education
- Adding a sticky header to your website for mobile users
- Good Ads + appointment booking system
Want to learn more about The I Do Society? --> https://theidosociety.com/
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Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com