The Ad Watchers
Join National Advertising Division attorneys on this podcast as they explore advertising claims and what it means to put them to the truthfulness test.
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Recent Episodes
In Your Face – Where do you draw the line with denigration?
It is common for advertisers to engage in a little healthy competition, directly comparing their products to a competitor’s to inform consumers about...
Influencer Marketing Consumer Insights: What can lead to distrust?
In 2024, 82% of U.S. marketers used influencer partnerships in ad campaigns at a value of a whopping $24 billion. Influencer marketing is a key cornerstone...
Time for a Health Claims Checkup?
Health-related advertising claims are held to a higher standard of proof than other claims. For health-related claims, a “reasonable basis” requires...
Expanding Knowledge of Soft Law – What is CISR?
The U.S. advertising industry founded the National Advertising Division (NAD) to build consumer trust in advertising and support fair competition...
5 Years of SWIFT – Does it meet the need for speed?
A single-issue ad law case does not mean it is not an important issue. For the last 5 years, the Fast-Track SWIFT filing track has addressed...
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