Podcast News & Myth Buster

You don’t need a massive podcast audience to land sponsors. This episode debunks the myth that only large shows get paid, showing how niche podcasts with just a few thousand engaged listeners can attract lucrative sponsorships. With targeted messaging, high CPMs, micro-sponsorships, and smart packaging, even small creators can secure big deals by focusing on fit, value, and connection. Blubrry Podcasting - https://blubrry.com

Todd Cochrane debunks the myth that Podcasting 2.0 tools are “niche.” He explains how chapter markers, searchable transcripts, live‑item tags, and alternate enclosures make shows more accessible, discoverable, and interactive—no coding required. By simply toggling options in Blubrry’s PowerPress or Publisher, creators can let listeners skip to key segments, search text, join live recordings, and choose audio or video formats, dramatically enhancing engagement and reach.

In this 5-minute episode, Todd Cochrane dismantles the myth that direct listener support isn’t viable in podcasting. He explains how modern RSS funding tags allow you to embed Patreon, PayPal, or Buy Me a Coffee links directly into your feed, so apps like Pocket Casts display a “Support” button automatically. Then he dives into Podcasting 2.0’s Value4Value model, where listeners tip satoshis per minute or send one-off boosts via Alby, with no crypto expertise required. Finally, Todd walks throug

This episode debunks the myth that podcasters wonder why their latest episodes have not been uploaded to Apple or Spotify. Todd Cochrane, a veteran podcaster and CEO of Blubrry, explains how RSS feeds automatically syndicate audio to Apple Podcasts, Spotify, and all major platforms. He outlines Blubrry’s unique pass-through agreement with Spotify—ensuring fresh ads and direct streaming from Blubrry servers—and offers practical tips for validating feeds. Learn why patience and proper RSS manageme

Podcast analytics are often dismissed as inaccurate, but this episode sets the record straight. Todd Cochrane, CEO of Blubrry, debunks the myth with facts, history, and industry standards. From IAB certification to third-party audits and privacy-first tracking, you'll learn why certified podcast stats are reliable, trusted, and essential for creators serious about growth and monetization.

In Episode 5 of Myth-Busters for Podcasters, Todd Cochrane debunks the common belief that all podcast hosting platforms are interchangeable. Using a clever cereal analogy, he explains how vital it is to evaluate hosts based on feature support, analytics integrity, reliability, and customer support—not just cost. He highlights the danger of walled gardens like Spotify and YouTube and urges creators to demand modern features, certified stats, and platform independence. Todd wraps up with tips to f