Usage Fees Are Killing Your Agency | Episode 229
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Getting better results for your clients shouldn’t mean making less money.
But if you charge a flat retainer and eat every usage fee, that’s exactly what can happen. More leads mean more calls, more automations, and more charges. Multiply that across your clients, and those pennies start taking a real bite out of your margin.
Our move from HubSpot to HighLevel brought this conversation back up. We talk through how call tracking, automation, reporting, and payment processing costs add up and why “we just eat it” deserves a closer look.
We cover passing usage fees to clients, setting pricing tiers, and accounting for costs in your ad spend pricing. We also talk about why billing needs to be automated. Saving your margin doesn’t help much if you create hours of manual invoicing.
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MENTIONS IN THE EPISODE:
Article: ChatGPT appears to drop UTM tracking, making AI referral traffic harder to measure
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