The Agency Growth Podcast

[Cold open [2026 Holiday Forecasts, Inflation & The Post-COVID Hangover.] ends at 07:05.] Signing new clients doesn’t get you very far if you’re constantly replacing the ones who leave. This week, we’re talking about six ways agency owners can improve client retention. We cover setting expectations before the sale, automating communication, simplifying reports, responding quickly, and knowing when to pick up the phone. These are basic things that are easy to let slide when you’re busy doing th

[Cold open [ChatGPT UTM Drops, Disney SEO & Godzilla.] ends at 08:11.] Getting better results for your clients shouldn’t mean making less money. But if you charge a flat retainer and eat every usage fee, that’s exactly what can happen. More leads mean more calls, more automations, and more charges. Multiply that across your clients, and those pennies start taking a real bite out of your margin. Our move from HubSpot to HighLevel brought this conversation back up. We talk through how call trac

[Cold open [Marathon Medals & Big Tech Ad Warfare.] ends at 07:30.] Before you spend thousands on a marketing course, see what you can learn for free. We both spent money on programs that didn’t deliver what we expected. This week, we walk through free courses from Google, HubSpot, Meta, and WordPress that agency owners and their teams can take. Knowing the fundamentals helps you spot when some biz bro is charging you for outdated, regurgitated information. We also cover why Google Tag Manage

[Cold open [Google is testing bigger Local Services Ads.] ends at 06:23.] More clients won’t fix an agency that can’t handle the ones it already has. In this episode, we lay out seven steps for growing an agency. We also talk about deciding what kind of agency you actually want to run. That decision affects the services you sell and the clients you take on. We share how onboarding became such a bottleneck that we stopped taking new clients for months. Clients had already called us out for bei

[Cold open [ChatGPT shopping fees and profit margins.] ends at 06:55.] The money in your agency’s bank account isn’t all yours to spend. This week, we walk through how we manage finances at Evergrow and how that system has changed as we’ve grown. We cover collecting payments, keeping business and personal money separate, and getting an accountant before your books become a mess. We also explain how we adapted Profit First to give payroll, operating expenses, savings, and profit their own acco

[Cold open [Reacting to California's ban on addictive social media features.] ends at 06:20.] In this episode, we break down what actually happens when you land (or think about landing) a client that might be too big for your agency to handle. A lot of agency owners mistake the overall valuation of a client's business with the actual scope of work required. When you rush to take on massive accounts without the labor capacity to back it up, you end up compromising quality, burning out your team