Floral Shop Podcast

The best business-centric podcast for florals and flower shop business owners

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Recent Episodes

Episode 23: Turning Floral Marketing Upside Down: Nic Faitos’ Outbound Strategy

Posted October 4, 2024 • 00:29:33

Show Notes:

Nic Faitos shares the journey of starting Starbright NYC with a different vision—focusing on corporate clients rather than relying...

Episode 21: Zoe Gallina on Crafting Iconic Floral Designs

Posted September 13, 2024 • 00:24:03

Show Notes:

Zoe discusses the off-season challenges in Florida and how Botanica uses this time to prepare for upcoming events
The importance...

Episode 20: Jerry Williamson’s 30-Year Legacy

Posted September 5, 2024 • 00:24:30

Show Notes:

Introduction to Jerry Williamson and his journey from hotel catering to floristry
How Jerry’s passion for...

Episode 19: Eugenia Benarouche: The Florist Behind Beverly Hills’ Hottest Events

Posted September 2, 2024 • 00:26:44

Show Notes:

Introduction to Eugenia Benarouche and Casa Dei Fiori’s inception in Los Angeles
The early challenges and triumphs...

Episode 18: The Art of Flower Farming: Randy Katz on Peonies and More

Posted August 14, 2024 • 00:26:14

Show Notes:

Meet Randy Katz from Aguita Flowers and learn about her journey from graphic design to flower farming
Randy...