Swaay.Health Podcast

Welcome to The Swaay.Health Podcast – a podcast for healthcare marketing, PR, and communications professionals! We’re all about building a brighter future in healthcare through the power of community! Join us as we dive into the latest news, strategies, a

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Recent Episodes

Building New Patient Bases and Revenue, Customer by Customer

Posted January 23, 2026 • 00:26:32

Health care lags behind many other industries in marketing (as it does in patient experience, data interoperability, and other areas). According to...

The New Era of Search: What Healthcare Marketers Need to Know

Posted January 22, 2026 • 00:10:59

The healthcare search landscape is changing fast and AI is at the center of it.

As a follow-up to our incredibly popular Search UnWebinar earlier...

Olmsted Medical Center Didn’t Play It Safe With Pelvis Party and That’s Why It Worked

Posted January 21, 2026 • 00:26:45

Healthcare marketing often defaults to safety. Approved spokespeople. Carefully controlled environments. A standardized voice. But safety doesn’t...

ABM Starts with Buyer Understanding, Not Better Tools According to Outcomes Rocket Report

Posted January 20, 2026 • 00:33:33

Account Based Marketing (ABM) is scary and can be a drain on resources if it is not implemented thoughtfully. Many companies, therefore, avoid it or...

Balancing Personalization and Privacy in Digital Ads

Posted January 19, 2026 • 00:27:38

Healthcare audiences haven’t just tuned out ads. They’ve grown wary of them. The real risk isn’t low click-through rates. Instead, its the risk...