April 1, 202601:00:58

The Story Behind “The Girl in the Middle,” with John Knox

In this powerful episode of Let’s Talk Adoption, we sit down with adoptee and entrepreneur, John Knox, to talk about the Super Bowl commercial that sparked a nationwide conversation.


“The Girl in the Middle,” a moving and conversation-provoking ad that has been viewed over 100 million times, was created with a simple but meaningful goal: to bring awareness to adoption as a third option.

Beyond the campaign, John opens up about his personal adoption story, including what it was like to reconnect with his birth mother, birth father, and biological siblings as an adult. We also discuss the importance of education and awareness, and how shifting the narrative around adoption, from outdated myth to modern reality, can help more families, birth parents, and children.

No transcript available.