CPG Insiders
CPG Insiders brings the insights and expertise that Jekyll & Hyde has gained and leveraged across more than two decades in the advertising business, becoming the top agency in the country for CPG challenger brands. On the podcast, host Mark Young (agency
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Recent Episodes
CPG Retail Fundamentals Every Founder Needs w/ the hosts of "Road2Retail"
Breaking into retail isn’t just hard—it’s brutally unforgiving. With only a fraction of new CPG products surviving beyond two years, what separates...
The 3 Plans Every Founder Needs Before Selling
Most entrepreneurs build their business for freedom—but end up creating a prison they can't leave.
In this episode of CPG Insiders, Dr. Mark...
From Startup to Scale: The Rules That Actually Matter
In this special episode of CPG Insiders, the tables are turned as Justin Girouard takes the interviewer seat to ask Dr. Mark Young about his highly...
27 Rules That Change How You Build a CPG Brand
A lot of founders believe scaling a CPG brand is about working harder, running more ads, or grinding through incremental growth.
But what if...
How to Build Your Retail Team
You don't need a bigger team to scale your CPG brand. You need the right who. Most founders think the next move is hiring a full-time VP of Sales, a marketing...
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