CPG Insiders

What does it really take to build, scale, and sustain a successful CPG brand in today's rapidly changing market? In this episode of CPG Insiders, hosts Dr. Mark Young and Justin Girouard welcome a new voice to the podcast—Dr. Mark Young (yes, another Mark Young!)—for a conversation about the future of CPG marketing, the growing influence of artificial intelligence, and the power of having the right partners in place. The team introduces Young Impact Group, an ecosystem of four companies—Jekyll

Your CPG brand is collecting more data than ever. But are you using the right information to actually grow your business? In this episode of CPG Insiders, Dr. Mark Young and Justin Girouard welcome Tim Shea, Founder & CEO of Latticework Insights, to reveal why so many CPG and DTC brands are sitting on untapped growth opportunities hidden inside their own data. With 25 years of experience in data science and retail, Tim explains what separates good brands from elite brands, why tracking the wro

Consumers are feeling more pressure—but that doesn’t mean they’ve stopped spending. In this episode of CPG Insiders, Mark Young and Justin Girouard sit down with Baringa’s Caspian Conran and Maureen Bossi to break down the state of the U.S. consumer, where spending is shifting, and what CPG brands should be watching next. One of the biggest takeaways: consumers are becoming more selective about where they spend, but they’re still willing to pay a premium when the product delivers real value.

Private label has changed. Store brands used to wait for successful products, create a cheaper alternative, and sit next to them on the shelf. Now? Retailers are building brands of their own—and in some cases, they may not need your brand on the shelf at all. For CPG companies, getting retail distribution isn’t enough. You need to build a brand consumers actively demand. Because if shoppers don’t care which brand they buy, the retailer has every reason to choose its own.

Getting a massive retail PO can feel like the breakthrough your CPG brand has been waiting for. But what if saying “yes” actually puts you out of business? In this episode of CPG Insiders, Dr. Mark Young and Justin are joined by CPA and fractional CFO Scotty Palmer to break down one of the biggest challenges facing growing consumer brands: managing cash while scaling. Scotty shares real-world examples of brands that looked profitable on paper but were nearly out of cash, companies trapped by e

When is the right time to sell your CPG brand? In this episode of CPG Insiders, Mark Young and Justin Girouard break down one of the biggest—and most emotional—decisions every entrepreneur faces: when to exit. They explain why the best time to prepare for a sale is years before you plan to sell, how buyers actually value brands, and what separates a $50M exit from a $500M+ exit. You'll learn why buyers aren't purchasing your history—they're buying your future. In this episode: Why founders s