CPG Insiders
CPG Insiders brings the insights and expertise that Jekyll & Hyde has gained and leveraged across more than two decades in the advertising business, becoming the top agency in the country for CPG challenger brands. On the podcast, host Mark Young (agency
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Recent Episodes
Re-Evaluating Brick & Mortar
On this episode of CPG Insiders, Mark and Justin consider how consumer trends have changed significantly, with a long list of the brick and mortar stores...
What Media Works Where
On this episode of CPG Insiders, Mark and Justin consider a question that clients often ask them.
They run through a number of things to consider...
Guarantees
On this episode of CPG Insiders, Mark and Justin talk about guarantees ad why they can help sales for your products.
Most ad agencies push concepts...
Smart Content Marketing
On this episode, Mark and Justin discuss content marketing (also called native content or native advertising), focusing most on long-form advertising....
The Science of Persuasion
On this episode of CPG Insiders, Mark and Justin skim the surface of neuro-linguistic programming and how J&H utilizes scientifically proven techniques...
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