CPG Insiders

CPG Insiders brings the insights and expertise that Jekyll & Hyde has gained and leveraged across more than two decades in the advertising business, becoming the top agency in the country for CPG challenger brands. On the podcast, host Mark Young (agency

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Recent Episodes

Timing and Strategy of Getting into Retail – Episode 10

Posted April 8, 201900:59:56

On this episode, Mark and Robb welcome master broker David Biernbaum back to the show to discuss the timing of getting your product onto retail shelves....

Making Social Media Work for Your Brand – Episode 9

Posted March 18, 201900:37:10

On this episode, Mark and Robb welcome Amanda Igrisan, Social Media Director at Jekyll & Hyde, to discuss the ins and outs of social media marketing.

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Selling Your Products at Walmart – a Conversation with Chad Bugos – Episode 8

Posted February 22, 201900:43:37

Walmart represents a huge opportunity for CPG brands to grow exponentially. To explore the possibilities, Mark is joined by Chad Bugos, co-founder and...

Navigating the Digital Marketing Landscape – Episode 7

Posted January 8, 201900:52:02

On this episode, we welcome Jekyll & Hyde’s Digital Media Director, Cameron Solu, to provide an overview of digital media marketing. Mark, Robb...

Choosing the Right Traditional Media – Episode 6

Posted November 27, 201800:38:15

Mark and Robb are joined by J&H’s Director of Traditional Media, Jeff Peterman. They discuss the reach of different types of media, including...