Sept. 1, 2026

Why One Weekend Course Isn’t Enough - 30

Why One Weekend Course Isn’t Enough - 30
Why One Weekend Course Isn’t Enough - 30
CEO + Clinician Podcast
Why One Weekend Course Isn’t Enough - 30

Summary:

In this episode, Dr. Brenda Heineke explains why weekend continuing education courses often aren’t enough to create lasting clinical confidence. She breaks down the difference between simply learning information and actually implementing it in practice, and why having a framework for clinical reasoning is essential for making good decisions with pregnant and postpartum clients. Using examples from pregnancy care, she shows how prioritization, patient context, and the ability to connect the dots lead to better outcomes, stronger patient buy-in, and a more scalable business. She also shares how the Birth Academy is designed to help clinicians build and implement a birth prep program, not just collect more techniques.

Chapters

  • 1:05 — Why continuing education alone is not enough
  • 2:31 — Building implementation into practice
  • 4:30 — Why clinical reasoning matters
  • 6:26 — Using frameworks to guide decision-making
  • 8:11 — Pregnancy care example: pubic symphysis pain at 20 vs. 36 weeks
  • 10:35 — From treatment skills to full programs
  • 11:29 — Whole-patient care and business growth
  • 12:56 — Looking beyond one technique
  • 14:18 — Connecting the dots to prioritize care
  • 15:42 — Birth Academy update and final cohort announcement
  • 17:06 — Closing remarks and call to action

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