CEO + Clinician Podcast

Summary: In this different episode of the podcast, Dr. Brenda takes you behind the scenes of what she’s been building and why she believes women’s healthcare is ready for a new model. Fresh off PelviCon 2026, she shares the trends, conversations, and ideas that stood out to her, including the growing shift toward a systems-based approach to pelvic and women’s health. Rather than treating each symptom in isolation, more practitioners are recognizing the interconnected role of the nervous system

Summary: In this episode, Dr. Brenda Heineke explains why weekend continuing education courses often aren’t enough to create lasting clinical confidence. She breaks down the difference between simply learning information and actually implementing it in practice, and why having a framework for clinical reasoning is essential for making good decisions with pregnant and postpartum clients. Using examples from pregnancy care, she shows how prioritization, patient context, and the ability to connect

Summary: What actually makes a physical therapy program premium? Spoiler alert: it’s not simply charging more. In this episode, Dr. Brenda Heinecke breaks down what truly creates a premium experience and why clinicians need to think beyond price, branding, and clinical expertise. She shares three key strategies for building a premium program: intentionally designing the client experience, solving the bigger problem your clients actually care about, and creating a clear roadmap that guides them

Summary: In this episode of the CEO & Clinician Podcast, Dr. Brenda Heinecke shares the five mindset and marketing shifts that have helped her clinic consistently attract more pregnancy and postpartum clients—without using pushy sales tactics. If the word sales makes you uncomfortable, this episode will completely reframe how you think about selling. You'll learn why ethical sales are simply about helping women find the right solution, how to shift your messaging away from "pelvic floor therap

Summary: The first six weeks postpartum are often treated as a waiting period but what if that's one of the biggest mistakes we're making? In this episode, Dr. Brenda Heinecke shares the seven most common mistakes she sees in early postpartum rehabilitation and explains why waiting until six weeks to begin care can leave major opportunities for healing on the table. She challenges clinicians to think beyond the pelvic floor and adopt a whole-person approach that addresses the nervous system, s

Summary: In this episode of the CEO & Clinician Podcast, Dr. Brenda breaks down the five essential components of creating a premium birth prep program that clients are excited to invest in. If you're still selling birth prep session-by-session, this episode will challenge you to think bigger about the value you provide and how to position your services as a true signature solution. Brenda shares why premium programs aren't simply about charging higher prices, they're about solving bigger probl