Enabling B2B Buying With Charles Bernard

Enabling B2B Buying with Charles Bernard is a podcast for sales leaders and professionals who want to shift from selling to enabling buying. Hosted by Charles Bernard, founder of Criteria for Success and author of Enabling Buying in a World of Selling, th

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Recent Episodes

From $2M to Billions: Kirsten Wynn on What Makes Women-Led Companies Thrive

Posted September 4, 2025 • 00:17:17

For the short video summary, please click here.

Leah Aducal on Enabling Buying Through Better Demos and Human Support

Posted August 28, 2025 • 00:21:52

For the short video summary, please click here.

Mark Taylor on Enabling Buying and Leading with a Noble Cause

Posted August 20, 2025 • 00:32:17

In this episode of Enabling B2B Buying, Charles Bernard sits down...

Megan Gilason on Enabling Buying Through Agile, Coaching, and Culture

Posted August 12, 2025 • 00:22:11

In this episode of Enabling B2B Buying, Charles Bernard sits down...