MemberFix Radio — How Operators Print Predictable Cash

Anyone can sell a course and print a certificate at the end of it. Only a few of those certificates mean anything to anybody. Jeffrey Horne runs learning and development at SCTE, the standards and credentialing body for the broadband industry, and has spent his career in education and training, Coursera included. His starting point: credibility is earned long before anyone recognizes it. A famous name on a credential validates work that was already done, so when you don't have one, you build the

Chris Badgett, co-founder and CEO of LifterLMS, expects a lot of people to go to AI to learn, maybe instead of a course or a membership. He sees something like it at his own company: support tickets are down about 75% while usage isn't, and he thinks it's because people now ask AI how to do something instead of waiting on a reply. So the question for a course is how it beats the generic answer ChatGPT or Claude would give. That can mean curation for a specific customer, personalized support or c

Latika Manaktala had spent years teaching her members webinars, one-to-one closing, and social media, and still had people who would not move. So she started booking one-to-one calls to find out why. Her conclusion: skills are about five percent of what decides whether someone gets a result. The rest she now tracks as mindset, energy, and unconscious programming, and she changed the check-in question from how are you growing to why are you not. That diagnostic runs on top of a business worth stu

Lingerie Fighting Championships (LFC) spent years building the audience before building the revenue: 5.3M social followers and Tubi's most-watched show within a week of landing on the platform. Then the platforms pushed back, and the UK tour that grew the following from 1.5M to 5.3M was run as an intentional loss. The audience worked. The business model is the part still being built. Shaun Donnelly, CEO of Lingerie Fighting Championships walks through the full picture: revenue against followers,

The most valuable traffic any business gets is somebody vouching for it. A partnership is how you arrange that on purpose: someone endorses you to their audience, and you pay commission only when a sale lands. Sai Blackbyrn built Coach Foundation on partnerships, starting with little to spend on ads and nobody in the space who knew him. He takes the method apart in this episode. What we also discussed: - The introduction swap: ask for three introductions, offer three back, and why that almost gu

Giving your best course away free sounds like a fast way to go broke. That was Mark Virkler's reaction when the founder of ClickFunnels told him to do exactly that, after years of hiring marketers who, by Mark's account, never made him a penny. He tried it anyway. Every month since, one of his top twenty courses goes online free: ten pre-taped sessions, each watchable for 24 hours before it comes down, then a 48-hour window at the end to catch what you missed. Nothing downloads. The copy you kee