B2B Partnerships as an Acquisition Channel | Sai Blackbyrn

The most valuable traffic any business gets is somebody vouching for it. A partnership is how you arrange that on purpose: someone endorses you to their audience, and you pay commission only when a sale lands. Sai Blackbyrn built Coach Foundation on partnerships, starting with little to spend on ads and nobody in the space who knew him. He takes the method apart in this episode. What we also discussed: - The introduction swap: ask for three introductions, offer three back, and why that almost guarantees you a yes - How Sai decides who is worth the work: revenue rather than profit, and the one exception that overrides it - What to do when a prospective partner goes quiet, and why in his experience silence almost never means no - The three rules underneath all of it: choose carefully, treat the relationship as entirely your job, and keep providing value for free - The thirty-minute exercise for a business that has never done this, and why your LinkedIn connections are the wrong list to start from Connect with Sai Blackbyrn: https://coachfoundation.com/ About MemberFix: MemberFix provides managed WordPress operations exclusively for membership and eLearning platforms. We handle development, support, updates, and monitoring with SLA-backed guarantees, so you can focus on growth instead of plugin updates. Trusted by Echelon Front, TechServe Alliance, and hundreds of businesses since 2014. Book a free ops assessment at https://memberfix.rocks/contact