Don Crosby on Relationship Education, Workforce Optimization, and Creating Life-Changing Courses

Don Crosby has spent 35 years in behavioral science, but his real mission started when he watched his parents' marriage fall apart after 28 years. Now, he's building a suite of online courses with one audacious goal: reduce the divorce rate in America by 10%. In this episode, Don shares: → Why most relationship courses market poorly (and what he's doing differently) → How he's targeting teens to prevent divorce before it starts → The dual-market strategy: affordable consumer courses + premium corporate training → Why he spent five years creating nine courses instead of rushing one to market → How he saved a manufacturing client $148K by understanding human behavior → The marriage gifting concept: giving relationship courses as wedding presents → What it really takes to create life-changing course content (hint: not 45 minutes) → How MemberFix helped turn five years of content into a legacy platform Don's business model spans relationship recovery, personal development, and corporate workforce optimization - all powered by PDP (Professional Diametric Programs) behavioral assessment technology. He's proof that you can build a profitable course business while staying mission-driven. If you're creating courses in the membership, relationship, or personal development space, this episode will challenge how you think about pricing, marketing, and long-term impact. Connect with Don Crosby: Pairfection (Relationship Courses): https://pairfection.us LinkedIn: ttps://www.linkedin.com/in/doncrosby/ About MemberFix: MemberFix provides managed WordPress operations exclusively for membership and eLearning platforms. We handle development, support, updates, and monitoring with SLA-backed guarantees - so you can focus on growth instead of plugin updates. Trusted by Echelon Front, TechServe Alliance, and hundreds of businesses since 2014. Book a free ops assessment at https://memberfix.rocks/contact