Build a Credential People Actually Trust - Jeffrey Horne (SCTE)

Anyone can sell a course and print a certificate at the end of it. Only a few of those certificates mean anything to anybody. Jeffrey Horne runs learning and development at SCTE, the standards and credentialing body for the broadband industry, and has spent his career in education and training, Coursera included. His starting point: credibility is earned long before anyone recognizes it. A famous name on a credential validates work that was already done, so when you don't have one, you build the same way anybody did - solve real problems for a small group of people, and let their referrals compound.  Then the practical half: what to check before you create a credential at all, how to design one people can actually learn from, and what still proves somebody can do the work now that AI can write the course and pass the quiz. In this episode, you'll learn: - Why marketing can win attention for a credential but never trust in it - The supply-and-demand test that comes before you build a credential at all - Why you start with outcomes, never with topics, and why your best expert is often your worst teacher - "Do they need to know things? Do they need to be able to do things?" - the question that decides how you assess - Who actually pays - the learner, the employer, or somebody else entirely Connect with Jeffrey Horne: - LinkedIn:https://www.linkedin.com/in/jeffreyhorne831/ - SCTE: https://scte.org/ About MemberFix: MemberFix provides managed WordPress operations exclusively for membership and eLearning platforms. We handle development, support, updates, and monitoring with SLA-backed guarantees, so you can focus on growth instead of plugin updates. Trusted by Echelon Front, TechServe Alliance, and hundreds of businesses. Book a free ops assessment at https://memberfix.rocks/contact/