Episodes

In this episode of Lightning Speed, Greg breaks down: the product marketing playbook for technically complex SaaS and biotech products, why consistency of message is the single most important positioning principle, and how to build the internal momentum that gets campaigns across the finish line and revenue moving.

“Find the people with the problem. Talk about the actual risk. Make sure you’re touching the right people who are really in the weeds at the moment.” In this episode of Lightning Speed, Brandon breaks down: how to grow ARR 6X while simultaneously cutting costs, why ABM is a surgical tool not a growth engine, and how to build B2B content that moves both the buyer and the person holding the pain, so your pipeline converts faster and compounds over time. Brandon Smith took Plainsight from $8 mill...

“A lot of churn is because you aren’t attracting the right customer in the first place.” In this episode of Lightning Speed, Brad breaks down: how to fix the leaky bucket problem in subscription and SaaS businesses, why growing fast and retaining customers are the same goal executed well, and the retention playbook behind some of the most impressive subscriber growth numbers in gaming, streaming, and SaaS. Brad Schlachter has built subscription growth and retention systems at Disney, MLB, Hall...

“A launch is not a date. It’s a revenue event.” In this episode of Lightning Speed, Angela breaks down: the real reason product launches stall, the three gaps that kill go-to-market execution, and she explains her 90-day activation roadmap and how it outperforms annual planning. Angela Martin has powered over $52 million in product launches at PepsiCo, Mayo Clinic, Harley-Davidson, Sara Lee, and Kimberly-Clark. At Cantel Medical, she turned around a stalled business unit in eight months: capit...