The Empire Builders Podcast

#105: Just Do It – Nike – The everyday athlete anthem

Facts tell, but stories sell. Nike needed to break away from the crowd and so they related to the everyday athlete.

Dave Young:

Welcome...

#104: Jenga – J…J…J…Jenga. Take a block from the middle…

Leslie Scott got bored of a game and invented a new one, Jenga. She also almost went bankrupt trying to bring it to market.

Dave Young:

Welcome...

#103: Kayak – The lifetime value of a customer

Understanding the relationship between the consumer and the web is how Paul English grew Kayak and sold it for 1.8 billion dollars.

Dave Young:

Welcome...

#102: PIT – Pit Crew Training to Business Training

Ben Cook describes how brilliantly trained NASCAR Pit Crews inspired an amazing business consulting division. Be open to new opportunities...

#101: Poo Pourri – 100,000 5 Star Poops

After a soul searching sabbatical and a very smelly #2 experience, Suzie knew that she finally had the right idea at the right scale to be sustainable....