Dan Sullivan, Founder and President of Strategic Coach®, and Jeffrey Madoff, Founder and CEO of Madoff Productions, find it really easy to talk about anything and everything. In their conversations, whether they agree or not, there’s a mutual respect, a love of exploration, and a shared belief in the importance of context. Dan and Jeff’s shared interest in entrepreneurship, value creation, technology, and branding will undoubtedly lead to fascinating discussions on all of these topics and more.
Most people aren’t conscious of their own mindsets, but the attitudes an entrepreneur brings to a project affect everybody involved. Dan Sullivan...
Most people go into the marketplace thinking about selling to others, but they don’t think about the situation from the point of view of the consumer....
It can be difficult for entrepreneurs to determine how much they should charge for their offering in the marketplace, and many end up charging either...
Despite the enormous research and investment that go into creating a brand, ventures tend to fail more often than they succeed. Dan Sullivan and Jeffrey...
A brand means more than whatever product or service is being sold under it. Dan Sullivan and Jeffrey Madoff define what a brand is, provide examples...